Context
Women’s clothing store on PrestaShop 8. Builder overhead (CSS/JS) and payment-module conflicts broke the purchase path — especially on mobile. Scrapers and AI crawlers ate the gains from front-end optimization.
Period: from April 2026
Scope
- Asset performance — CSS/JS order, removing render-blocking, mobile optimization after builders.
- Navigation and RWD — menu rebuild, template customization, responsiveness.
- Checkout and PayNow — resolving order/payment module conflicts, PayNow gateway.
- GDPR and Google Merchant — cookie consent and product feed.
- Bot protection — Cloudflare WAF, ASN rate limiting, log monitoring.
Result
- Orders go through PayNow without abandonment from payment errors; mobile loads lighter.
- PrestaShop 8 — asset/RWD optimization, PayNow checkout, GDPR, Merchant feed, ASN/WAF bots.