Context
Single-product store (collagen masks in 1 / 3 / 5 packs). The purchase path was too long for ad traffic, and fulfillment meant manually pushing orders into logistics.
Period: August — December 2025
Scope
- Multi-step checkout — fewer order steps, easier on mobile.
- Product restyle — header, pack presentation, product page tuned for campaigns.
- Payments, delivery, Baselinker — gateway, couriers/parcel lockers, async order sync.
Result
- Path from product page to payment is shorter; orders reach Baselinker without manual retyping.
- WooCommerce single-product — multi-step checkout, campaign PDP restyle, Baselinker order sync.