Projects

Case study

Tinta — Marketing Integrations

Tinta Dla Plastykówtintadlaplastykow.pl

Custom CMS
Symfony Components
GA4
Analytics
Integrations
E-commerce

Custom CMS — missing post-purchase reviews, transactional email and full GA4 e-commerce. TrustMate, MailerLite/MailerSend and GA4 events → measurable purchase path and social proof on cards.

Marketing integrations — Tinta Dla Plastyków

Context

Part of a long engagement on tintadlaplastykow.pl (custom CMS, 36k+ SKU, since 2022) — this thread: marketing and analytics. Without automated reviews, reliable transactional email and GA4 e-commerce events, campaigns were hard to judge and product cards lacked social proof. API integrations built on Symfony HttpClient.

Scope

  • TrustMate reviews — post-purchase invitations and ratings on product cards (API via Symfony HttpClient).
  • Email and newsletter — MailerLite (segmentation) and MailerSend (transactional via API).
  • GA4 e-commerce — view_item, add_to_cart, purchase events (gtag.js) for purchase-path measurement.

Result

  • After purchase, review invites go out; transactional emails arrive, and GA4 shows the real cart path.
  • Custom CMS integrations — TrustMate, MailerLite/MailerSend, GA4 e-commerce events via Symfony HttpClient.